Executive insights
Research and perspectives from Marcomm Works.
Research-informed perspectives on strategy, organizational capability, decision intelligence, stakeholder engagement, transformation, innovation and responsible AI.
Latest perspectives
Current executive insights.
Concise perspectives on the organizational questions that shape important decisions and sustained performance.
Navigating Communications in 2024
Organizations and governments continue to identify new ways to connect with audiences across changing communication environments.
Read perspective EngagementIs Your Message Making It Through The Noise?
It’s a noisy world out there with each of us being sent tens, if not hundreds or thousands, of messages daily. Is your message what it needs to be to break through the noise and make an impact on your key audiences?
Read perspective BrandWhere Brand and Reputation Intersect
Wade joined Business Code Talk to talk about what “brand” means for an organization and how reputation management impacts this.
Read perspective Marketing CommunicationsBenefits of Strategic Marketing Communications Planning
Strategic marketing communications planning is a powerful management activity for identifying issues, setting priorities, defining strategies, and determining performance benchmarks and expectations.
Read perspective EngagementThe Gift Is In The Giving
At Marcomm Works, we are passionate about helping connect and impact people with messages that work. We are also just as passionate about connecting and impacting people by giving back.
Read perspective BrandThe Importance of Brand
In a world where we are all inundated with messages all day long on a diverse array of media, brand is more important than ever.
Read perspective EngagementBuilding a Positive Client-Consultant Relationship
We have been fortunate to work with many exceptional clients over the years. Here are some suggestions on how to build a positive relationship with a consultant:
Read perspective Marketing CommunicationsWhy Organizations need Marketing Communications Plans
Too often we run into small business owners who are disenchanted with the time and money they are investing in marketing communications as they don’t believe they are getting the return on investment they are looking for.
Read perspective VideoThe Power of Video and Animation
Words and pictures only tell part of the story, whereas video or animation tells the whole story! Professionally-produced videos or animations leave a lasting impression and position your business, organization, or department as the expert in your field.
Read perspective EngagementInfluencing Public Policy
Influencing public policy has been described as a journey, not a race. This is an apt description given that the policy changes that you seek can often take years – or not occur at all.
Read perspectiveEvidence. Context. Understanding.