Where Brand and Reputation Intersect

Wade joined Business Code Talk to talk about:

• What “brand” means for an organization and how reputation management impacts this.
• Brand and the influence of reputation going beyond the customer experience to include employees’ experiences — communication, workplace culture and “brand ambassadorship” by current and former staff.
• The influence of a company’s perceived reputation on its ability to attract new recruits as well as maintain customer loyalty.

Listen to the conversation here.