Lafarge asked us to create an informative animation with a lot of content in a short video. They asked for a whiteboard style production.
Originally, the client wanted the whiteboard animation video under 90 seconds in duration and to hit a myriad of key points to inform their staff about the benefits and reasons behind the implementation of IVMS in Lafarge’s fleet of vehicles (cement trucks, dump trucks, etc).
The video was first presented to Lafarge’s Canadian operations managers at a regional conference and then shared with fleet drivers, staff, and subcontractors across Canada, with eventual distribution in their other global locations. Our scriptwriter created a dynamic storyboard and concise script for the client, which they revised to include more information, stretching the total run-time to 3 minutes and 28 seconds. We revised the script per the client’s specifications, finishing with a project that utilized lip-sync technology and provided the client with a digital download.