https://www.marcommworks.ca/insights.html Research and perspectives from Marcomm Works. en-CA https://www.marcommworks.ca/insights/navigating-communications-in-2024.htmlhttps://www.marcommworks.ca/insights/navigating-communications-in-2024.htmlTue, 26 Dec 2023 12:00:00 GMTOrganizations and governments continue to identify new ways to connect with audiences across changing communication environments. https://www.marcommworks.ca/insights/is-your-message-making-it-through-the-noise.htmlhttps://www.marcommworks.ca/insights/is-your-message-making-it-through-the-noise.htmlFri, 01 Mar 2019 12:00:00 GMTIt’s a noisy world out there with each of us being sent tens, if not hundreds or thousands, of messages daily. Is your message what it needs to be to break through the noise and make an impact on your key audiences? https://www.marcommworks.ca/insights/where-brand-and-reputation-intersect.htmlhttps://www.marcommworks.ca/insights/where-brand-and-reputation-intersect.htmlFri, 01 Feb 2019 12:00:00 GMTWade joined Business Code Talk to talk about what “brand” means for an organization and how reputation management impacts this. https://www.marcommworks.ca/insights/benefits-of-strategic-marketing-communications-planning.htmlhttps://www.marcommworks.ca/insights/benefits-of-strategic-marketing-communications-planning.htmlTue, 01 Jan 2019 12:00:00 GMTStrategic marketing communications planning is a powerful management activity for identifying issues, setting priorities, defining strategies, and determining performance benchmarks and expectations. https://www.marcommworks.ca/insights/the-gift-is-in-the-giving.htmlhttps://www.marcommworks.ca/insights/the-gift-is-in-the-giving.htmlSat, 01 Dec 2018 12:00:00 GMTAt Marcomm Works, we are passionate about helping connect and impact people with messages that work. We are also just as passionate about connecting and impacting people by giving back. https://www.marcommworks.ca/insights/the-importance-of-brand.htmlhttps://www.marcommworks.ca/insights/the-importance-of-brand.htmlMon, 01 Oct 2018 12:00:00 GMTIn a world where we are all inundated with messages all day long on a diverse array of media, brand is more important than ever. https://www.marcommworks.ca/insights/building-a-positive-client-consultant-relationship.htmlhttps://www.marcommworks.ca/insights/building-a-positive-client-consultant-relationship.htmlSat, 01 Sep 2018 12:00:00 GMTWe have been fortunate to work with many exceptional clients over the years. Here are some suggestions on how to build a positive relationship with a consultant: https://www.marcommworks.ca/insights/why-organizations-need-marketing-communications-plans.htmlhttps://www.marcommworks.ca/insights/why-organizations-need-marketing-communications-plans.htmlTue, 28 Aug 2018 12:00:00 GMTToo often we run into small business owners who are disenchanted with the time and money they are investing in marketing communications as they don’t believe they are getting the return on investment they are looking for. https://www.marcommworks.ca/insights/the-power-of-video-and-animation.htmlhttps://www.marcommworks.ca/insights/the-power-of-video-and-animation.htmlFri, 01 Jun 2018 12:00:00 GMTWords and pictures only tell part of the story, whereas video or animation tells the whole story! Professionally-produced videos or animations leave a lasting impression and position your business, organization, or department as the expert in your field. https://www.marcommworks.ca/insights/influencing-public-policy.htmlhttps://www.marcommworks.ca/insights/influencing-public-policy.htmlSat, 28 Apr 2018 12:00:00 GMTInfluencing public policy has been described as a journey, not a race. This is an apt description given that the policy changes that you seek can often take years – or not occur at all.